Paula Lenz Kerr

Hi I am Paula Lenz Kerr. I am a business coach. I received my education in business starting at Boise State University in Boise Idaho. I spent ten years working for corporate America, but I wasn’t happy. So I decided to do what I love, quit corporate in 1992, and started my own massage therapy practice. Health and fitness has always been my area of passion, and I spent the next twenty five years being a Sports Massage Therapist and working to rid peoples bodies of pain, rehabbing them from injuries, working with Chiropractors, working in spa’s and salons, massaging at sports events, doing corporate wellness days for Micron, HP, and other area corporations.   I have owned my own massage therapy clinics, and have run other various businesses (tanning salon and massage clinics), all while practicing massage therapy.


In 2003 I hurt myself (tore my left lateral rectus abdominal muscle) and had to have surgery. The surgeon told me I should not do massage therapy anymore. So I started looking for a new occupation. I grieved not doing massage, it was what I loved, and it was a rough road for me trying to transition into what I wanted to do next, because I had already done what I loved and was passionate about for years.

I didn’t want to quit doing massage therapy, so I continued to dabble in it for way too long. Then it finally dawned on me….what if I could teach other massage therapists and practice builders what I had learned over the past twenty-two years while building my business? Some of them seemed to be struggling or having to work for someone else rather than for themselves.


I realized I had the business skills, marketing skills before I started my practice, and ran my business like a business. So I thought; What if I could teach this to others in my field? I could help them be more successful! After all helping people is what I really enjoy most!


My background: I have been self employed since 1992 and have owned businesses of my own, sometimes more than one at a time.  I owned a massage therapy practice from 1992 to 2014, a tanning salon from 1994-1997, a nail salon from 1998-2014, a coaching business from 2002-currently.

My education:  I have 4 years of college in Business, and formal coaching schooling from Corporate CoachU comparable to a year of college.  I was trained in the following:   Principles of Corporate and Business Coaching , The Coaching Conversation,  The Coaching Competencies, Coaching With Style: The Personal Coaching Styles Inventory,  The Coach’s Professional Foundations Program, The Power of Language, Coaching To Organizational Diversity,  Corporate Coaching Marketing and Sales,  Coaching Business Teams,  Coaching the Executive,   Establishing a Corporate Coaching Practice,  Coaches’ Power Assessment, Coaching and Collaboration, Coaching and Corporate Spirit and Soul.

My experience: I focused on Life coaching from 2002-2008 along side of my massage therapy practice.  And then switched to Business coaching in 2008 to currently to coach practice builders in the alternative healthcare industry.  I was constantly being asked by other alternative health care practice builders  “How do you get so many clients?” So, I made a promise I would help others build their practice when I stopped running mine.  So after I retired my massage practice in 2014, I am now keeping my promise to those in the alternative health care industry, and  I do full-time business coaching now.

Current Projects and Involvement

During the Past Few Years Paula Has: