“Use This Simple, Rockin Sales Letter Page Template to Sell an Information Product or Create a Squeeze Page to Help Build a Huge Email List”
Are You Finally Ready to Use WordPress for All Your Internet Marketing Sites?
Date: January 2014
From: John Doe
REFERENCES:
Longform Landing Page
Converting Landing Page
To create a sales letter or squeeze page, simply create a new page, select the Sales Letter template and write your copy. That’s all their is to it.
“This is an Ordered List”
21 Quick Landing Page Tips
- Ensure the primary headline of your landing page matches the ad visitors clicked to get there.
- Make your call to action (CTA) big and position it above the fold.
- Use directional cues to direct attention to your CTA (arrows or photos/videos of people looking or pointing at your button).
- For lead gen forms where the CTA is below the fold (e.g. due to a long form) – make the directional cue point down the page to the button.
- A landing page should have a single purpose and thus a single focused message.
- Congruence: every element of your page should be aligned conceptually with the topic and goal of the page.
- Show your product/service being used in context.
- Use video. It’s been shown to improve conversion by up to 80%.
- Edit to remove unnecessary content. Be succinct.
- Use real testimonials for authenticity.
- Show social proof via indicators of your social status.
- Test new ideas using A/B testing. Let your customers decide which message works best for them.
- Provide a free trial. Try-before-you-buy is a standard and expected feature.
- Provide a guarantee to reduce/remove risk.
- Include partner co-branding to increase trust by association.
- Simplify your copy using bullets.
- If you are selling a book, or giving away an eBook via lead gen, provide a preview to increase trust show that you are proud of your product.
- Segment by traffic source. Send your PPC, email, social media, organic and banner traffic to separate landing pages for better message match and measurability (which channel performs best)
- Segment by user type: don’t send offers about men’s health products to the ladies on your email list.
- Show your phone number so people know you are real and can interact with you on a personal level.
- Finally, don’t send inbound traffic to your homepage. Use a landing page!
“This is an Bulleted List”
- Navigation vs. No Navigation
- Images and Video
- Social Proof
- Button Color
- Button Copy
- Above the Fold vs. Below the Fold
- Form Length
- Call to ACTION
- Follow-Up
When it comes to executing on the premise for a landing page, it helps to have a persuasive writing structure to make sure you hit all the elements.
It’s the premise.
- Premise
- Promise
- Picture
- Proof
- Push
“This is a Testimonial Box”
This is a testimonial box. To make it look like this, just use <blockquote class=”testimonial”>. Curabitur nisi nisi, placerat in gravida quis, vehicula eu est. Morbi condimentum tempor mauris, quis placerat urna viverra ac. Curabitur nisi nisi, placerat in gravida quis, vehicula eu est. Morbi condimentum tempor mauris, quis placerat urna viverra ac.
Joe Blow
SomeCompany.com
Don’t Waste Another Minute!
Curabitur nisi nisi, placerat in gravida quis, vehicula eu est. Morbi condimentum tempor mauris, quis placerat urna viverra ac. Curabitur nisi nisi, placerat in gravida quis, vehicula eu est. Morbi condimentum tempor mauris, quis placerat urna viverra ac.
Fusce arcu nibh, posuere molestie sodales ut, sollicitudin eu elit. Aenean vitae massa non metus laoreet vulputate. Fusce dui odio, ornare non varius vitae, sagittis id nisi. Vivamus at diam vel ante venenatis fringilla id et neque. Morbi posuere mauris at turpis blandit venenatis. Sed eleifend aliquet eleifend.
“This Product Changed My Life”
Curabitur nisi nisi, placerat in gravida quis, vehicula eu est. Morbi condimentum tempor mauris, quis placerat urna viverra ac. Curabitur nisi nisi, placerat in gravida quis, vehicula eu est. Morbi condimentum tempor mauris, quis placerat urna viverra ac.
Curabitur nisi nisi, placerat in gravida quis, vehicula eu est. Morbi condimentum tempor mauris, quis placerat urna viverra ac.
Jane Johnson
http://theme-fusion.com/avada/promotion-boxes/
MyReallyCoolCompany.com
Time is Running Out.
Buy Today, or You’ll Kick Yourself Tomorrow.
Curabitur nisi nisi, placerat in gravida quis, vehicula eu est. Morbi condimentum tempor mauris, quis placerat urna viverra ac. Curabitur nisi nisi, placerat in gravida quis, vehicula eu est. Morbi condimentum tempor mauris, quis placerat urna viverra ac. Curabitur nisi nisi, placerat in gravida quis, vehicula eu est. Morbi condimentum tempor mauris, quis placerat urna viverra ac. Curabitur nisi nisi, placerat in gravida quis, vehicula eu est. Morbi condimentum tempor mauris, quis placerat urna viverra ac.
We Absolutely Guarantee Our Product
This is the place you would place your guarantee. Just use <blockquote class=”guarantee”> to make it look like this. Fusce arcu nibh, posuere molestie sodales ut, sollicitudin eu elit. Aenean vitae massa.
Fusce arcu nibh, posuere molestie sodales ut, sollicitudin eu elit. Aenean vitae massa non metus laoreet vulputate. Fusce dui odio, ornare non varius vitae, sagittis id nisi. Vivamus at diam vel ante venenatis fringilla id et neque. Morbi posuere mauris at turpis blandit venenatis. Sed eleifend aliquet eleifend.
“Don’t Put it Off Another Minute”
